Job Description

Public Relations Specialist

As a Public Relations Specialist with Swatch Group, U.S., the position will be responsible for developing and implementing the brand’s PR and media strategy, building its reputation, image and ensuring effective media coverage.

As a PR Specialist, you will draft the media releases and content on various media channels, forge relationships with journalists and key influencers and manage the response to time- sensitive and critical situations. The PR Specialist to be responsible for planning and organizing events, day-to-day media relations activities for the Brand.

Primary Duties and Responsibilities

• Grow brand awareness and market share through strategic product PR campaigns
• Works collaboratively with Marketing Manager to align PR strategy with business/marketing communications objectives and to support overall marketing plans.
• Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM).
• Develop public relations strategies for current and existing products, launches, and promotions
• Generate new ideas and opportunities to ensure brands’ success
• Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials
• Act as project lead for PR initiatives from concept development through execution.
• Plan and implement publicity strategies, campaigns, and social media calendars
• Create presentations, reports, and information for multiple communication channels
• Responsible for U.S. media relations, manage contacts, and facilitate networking for SG Corporate and brand executive.
• Ensures proactive contact with the different media through regular interaction.
• Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI.
• Manages PR budget and invoicing process
• Develop weekly, monthly, quarterly and annual media activity reports
• Consistently brainstorm and collaborate with team for new ideas and strategies
• Develop and maintain good relationships with media and industry leaders
• Create and manage PR budgets, deadlines, objectives, and schedules
• Create presentations, articles, reports, and information for web sites, blogs, and social media accounts
• Act as host and brand representative at domestic and international events and trade shows
• Domestic and International travel required
• All other duties assigned by Management

Education and Experience Requirements

• Must have at least 2 years of related PR experience (consumer luxury products, media, agency, corporate environment)
• Must have a Bachelor’s Degree in Communications, Advertising, Journalism, Marketing or Business
• Must have knowledge and experience of traditional and new / social / digital media PR tactics.
• Strong written communication skills and excellent interpersonal skills
• Experience managing small and large scale events
• Strong media contacts and relations with a record of success in securing national and top-tier media placements is preferred
• Must be flexible and solution-oriented with excellent time management and organizational skills and the ability to multitask with strong attention to detail
• Ability to foster relationships and maintain connections
• Must be able to work early & late during event executions
• Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities, projects
• Able to work weekends & holidays as needed; Travel up to 35%

Physical Requirements:

This is primarily an office position which requires the Public Relations Specialist to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Travel domestic and internationally on a frequent basis. Ability to climb stairs and hang banners. Finger dexterity is necessary.

Additional Skill Requirements:

• Able to organize and execute events
• Savvy in social media
• Able to identify and work closely with bloggers and influencers.
• Must be a confident communicator and presenter
• Ability to work in high-stress environments, often for long hours
• Must be self-motivated and a self-starter; quick learner for a multifaceted business and companion domestic and international staff;
• Must possess strong organizational, project management and problem-solving skills with multi-tasking abilities in a fast-paced corporate environment;
• Arrive early and work late if necessary
• Understand and follow posted work rules and procedures
• Accept constructive feedback
• Must be a team player

Language: Bilingual is a plus

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 days of PTO per year, 1 Month PTO after 5 years
• Special bucket of sick time per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance
• Employee product discount

For more information please see https://transparency-in-coverage.uhc.com/

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Miami, FL: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Writing skills: 1 year (Preferred)

Work Location: In person

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